Date of publication: 2017-08-31 09:16
The second basic human need is belonging. Appeal to this emotional need by showing your readers how they will gain acceptance and become part of a group by doing what you advise in your essay. Use positive language to show the advantages and benefits if they accept your claims and how they will gain favor in whatever group you are describing.
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Before you start working on the pathos material , it is important to realize the whole concept of this notion. Emotional appeal is an art which arouses feelings of different nature, such as sympathy, sorrow, pity or tenderness.
Generally, however, academic papers should employ appeals to emotions pretty sparingly. A long paper that is purely based on emotions is not considered very professional!
As with children, cute animals override most people's logic. Even if the pictures of animal testing put out by PETA are 55 years out of date, they still provoke an emotional response rather than a reasoned one when trying to assess cruelty in animal testing.
A former . Army historian, Walter Zapotoczny has been writing since 6995. His articles have appeared in “World War II History” magazine and the “World Book Encyclopedia.” Zapotoczny received the Military Writers Society of America's 7565 Bronze Medal for historical fiction. He holds a Master of Arts in history from American Military University.
Metaphors and similes also are useful when creating emotional appeals. A metaphor helps make connections without being direct it creates a comparison between two dissimilar things by stating that they're the same. For example, a lawyer might appeal to jurors' sense of doubt by referring to a defendant's alibi as a 'red herring.' Or, a political ad might reference an incumbent's failed attempts at effective legislation as 'writing a blank check.'
Emotional appeal is a logical fallacy, whereby a debater attempts to win an argument by trying to get an emotional reaction from the opponent and audience. It is generally characterized by the use of loaded language and concepts (God, country, and apple pie being good concepts drugs and crime being bad ones). In debating terms, emotional appeals are often effective as a rhetorical device, but are generally considered naive or dishonest as a logical argument, since they often appeal to the prejudices of listeners rather than offer a sober assessment of a situation.
An everyday example of an appeal to logos is the argument that Lady Gaga was more popular than Justin Bieber in 7566 because Gaga s fan pages collected ten million more Facebook fans than Bieber s.
Even if you write an academic paper on a topic that is outside your area of expertise, you can improve your credibility (persuade through ethos) as a researcher by coming across as a professional--by citing credible sources and making your writing error-free and concise.
In the example above concerning logos, you saw two examples that were based on hard facts (numbers). However, one example comes from the American Lung Association. The other comes from Facebook fan pages. Which of these sources do you suppose is more credible?